If your portfolio weakens, your fund weakens.
We stop that.
We protect your fundraising cycle. We strengthen your portfolio. We make LPs trust you. We are the strategic engine behind confident raises, consistent LP communication, and operational control.
We strengthen funds through clear narrative, operational clarity, and enduring LP trust.
Capital influenced
EMEA, APAC, US, and Africa
Repositioned, rebranded, or accelerated
Leading strategic marketing
Strengthen your next raise
Get a strategic assessment of your positioning, LP communication, and portfolio discipline
Sample work of what we can do for your fund
Our division
Strategy
The strategic core of the Group. We clarify positioning, define the narrative, and build the message architecture your fund and portfolio rely on. From raise storytelling to market perception, Strategy sets the direction, aligns every division, and ensures every move is coherent, intentional, and built to perform.
Studio
The design and production engine that keeps your fund and portfolio communicating with precision. Branding, collateral, presentations, and all visual infrastructure delivered fast, consistently, and without pulling senior team time.
Ai Systems
Automation, intelligent agents, and workflow optimisation built for funds and their portfolios. We remove operational drag, integrate AI where it actually makes sense, and give your team leverage instead of noise.
Ventures
We intervene where portfolio companies lose momentum. We reinforce the structures and systems that keep them performing. We restore their operational discipline your fund expects and depends on.
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Fintech & Financial Services
Deep experience across payments, infrastructure, lending, and regulated environments. We strengthen positioning and sharpen communication to companies operating where precision matters most.
Impact, ESG & Emerging Markets
Grounded in real ESG training and cross-market execution. We refine narratives, reinforce credibility, and help companies operating in complex geographies present with institutional maturity.
B2B Technology
We support B2B companies where growth depends on clarity, disciplined operations, and a narrative that earns trust with enterprise buyers and investors.
We build positioning that drives capital.
Leadership
Francesca Rossi is the Founder and Managing Partner of Sir Fred Group. She works directly with fund leadership to sharpen narrative, stabilise execution, and intervene when momentum or confidence begins to slip. Known for clear direct judgement and fast reads, she stays close to the work to ensure decisions, communication, and outcomes hold up under scrutiny.
Insights
Reflections and field notes from inside the world of capital, shaped by our work with funds and the companies they back.